Terms of Use

Ask Bob · Last updated 23 October 2026

These terms are the agreement between you and us for the Ask Bob app. They are written to be read, not to be survived. If something here is unclear, email us and a person will answer.

By downloading or using Ask Bob you agree to these terms. How we handle your data is a separate document: the Privacy Policy.

Who we are

Ask Bob is operated by Ultimate Apps Ltd, a company registered in England and Wales (company no. 17536893), registered office 71-75 Shelton Street, London WC2H 9JQ, United Kingdom ("we", "us"). For anything about these terms, your subscription or the app, contact us at info@askbob.guide.

The subscription

Ask Bob is a paid app. You sign in, enter a code if you have one, and subscribe — everything Bob does is inside the one subscription, from the first minute.

There are three plans: monthly, 3 months and 12 months. All three are auto-renewing subscriptions.

The price is the one shown to you in the app and in the App Store or Google Play before you confirm, in your country's currency. That is the price that applies. Prices differ by country because each store sets the local figure.
Payment is taken by Apple or Google, whichever store you bought through, and charged to your App Store or Google Play account at confirmation. We never see your card details.
Renewal. Your subscription renews automatically at the end of each period unless you cancel at least 24 hours before that period ends. The renewal is charged to the same account within 24 hours of the end of the period, at the plan's then-current price for your country.
Cancelling is done in the store, not by emailing us — we cannot cancel a store subscription on your behalf.
- iPhone/iPad: Settings → your name → Subscriptions → Ask Bob → Cancel.
- Android: Google Play → your profile → Payments & subscriptions → Subscriptions → Ask Bob → Cancel.
Cancelling stops the next renewal. You keep everything you have paid for until the end of the period you are in.
Price changes. If we change a plan's price, the store will tell you before it applies and will ask for your agreement where it is required to. You can always cancel instead.
Refunds are handled by the store. Apple and Google take the payment, so they run the refunds — request one at reportaproblem.apple.com or through Google Play. We cannot issue a refund for a store purchase ourselves. Tell us anyway if something went wrong; we would rather fix it.
Ask Bob and Ask Bob: Tableside are separate apps with separate subscriptions. Cancelling one does not touch the other.

PDF guides

Bob can build you a downloadable city guide as a PDF.

Three guides a month are included in your subscription, counted per calendar month in UTC.
From the fourth guide in the same month, each one costs €4.99 ($4.99 in the United States) as a one-off purchase. As with the subscription, the price you actually pay is the one shown before you confirm, in your country's currency.
A guide is non-refundable once it has been generated. It is written for you on request and delivered immediately, so there is nothing to return. Please make sure the city and the dates are the ones you want before you tap generate. If a guide fails to generate, you are not charged; if one generates and is broken, email us.
Guides you own stay attached to your account so they survive reinstalling the app.

Fair use

Your subscription is for personal use at a human pace. To keep the service working for everyone, some things carry a limit. The limits in force today are on the fair-usage page, and in short they are: 3 PDF guides included per calendar month (then €4.99 each), and 40 photo identifications per day. Asking Bob questions is not individually rationed.

These numbers are set on our server so we can raise them without shipping an app update, and they may change — we will publish any change on that page, and give notice in the app before reducing a limit in a way that would affect normal use.

Tracking — there isn't any

Ask Bob does not use advertising tracking, does not carry an advertising identifier, and does not sell or share your data with data brokers or advertisers. There are no ad SDKs and no third-party analytics SDKs in the app.

This is why you will never see the iOS "Allow app to track your activity?" prompt in Ask Bob: that prompt exists to ask permission to track you across other companies' apps and websites, and we do not do that. There is nothing to ask about. The Privacy Policy lists the small number of providers we do use to run the app.

Bob is written by a computer — read him accordingly

Bob is an app, not a person. His recommendations, answers, written guides, "perfect day" plans, narration and photo identifications are generated by a computer system, working to our own editorial rules and from place data supplied by Google Places. That has consequences you should hold in mind:

He can be wrong. Opening hours, prices, whether a place still exists, whether it is open today, what is on the menu, how long a walk takes — all of it can be out of date or simply mistaken.
He is a starting point, not an authority. Check anything that matters — especially opening times, bookings, accessibility, and anything you would be stuck without.
He is not professional advice. Nothing Bob says is medical, legal, financial, dietary or safety advice, and it is not a substitute for it.
Travel is your call. You are responsible for your own route, your own judgement about a neighbourhood or a road, and for local laws, entry rules and insurance. Follow official sources for anything to do with your safety.
We do not endorse the places Bob names, we are not paid by them to name them, and we have no control over what they do.

Using the app properly

Please don't:

use Ask Bob for anything unlawful, or to harass, defraud or harm anyone;
resell, redistribute or publish Bob's output as your own product, or use it to build or train a competing service;
script, scrape, automate or otherwise hammer the app, share one account between many people, or try to get round the limits above, the paywall, or the store's billing;
reverse-engineer, decompile or tamper with the app, or attack, probe or overload our backend;
upload anything to the identify feature that you do not have the right to upload, or that is illegal.

The app, its content and Bob himself are ours (or our licensors'). Your subscription is a personal, non-transferable licence to use the app — it does not transfer ownership of anything. Guides you generate are yours to use and keep for yourself; the underlying app and design are not.

Ending it

You can stop any time: cancel in the store, and delete your account in the app if you also want your data gone (that wipes your server-side data — see the Privacy Policy).

We may suspend or close an account that is breaking the section above, or where we are required to by law. Where it is fair to do so we will tell you first and give you a chance to put it right. If we close your account for a reason that is not your fault, you can ask the store for a refund of the unused part of your period. We may also stop offering the app, or change what it does; if we withdraw it entirely we will say so with reasonable notice.

We give the app as it is. We do not promise it will always be available, always be correct, or always work with every phone, and we are not liable for indirect or unforeseeable losses. None of this limits any right you have as a consumer that cannot be limited by law, or our liability for death, personal injury or fraud.

Your rights as a consumer, and the law that applies

These terms are governed by the law of England and Wales. If you are a consumer resident in the EU, EEA or UK, you keep every protection your own country's consumer law gives you, and you can bring a claim in your own country's courts — nothing here takes that away.

The 14-day withdrawal right, said plainly. EU consumer law gives you 14 days to withdraw from a distance contract. For digital content delivered immediately — which is what a subscription you start using, and a PDF guide you generate, both are — that right ends once delivery has begun with your consent. By subscribing or generating a guide and using it straight away, you are asking us to start immediately and acknowledging that you lose the withdrawal right at that point. If you have not used the service within those 14 days, ask the store for a refund and tell us — we will support it.

You may also use the EU's Online Dispute Resolution platform, though we would much rather you emailed us first: info@askbob.guide.

Our videos on YouTube

We publish our own videos to YouTube using YouTube API Services. If you watch them on YouTube, you agree to be bound by the YouTube Terms of Service, and Google handles your data under the Google Privacy Policy.

Changes to these terms

If these terms change we will update the date at the top, and for material changes we will note it in the app. Continuing to use Ask Bob after a change means you accept the new version.